Isentia, the renowned media monitoring and intelligence services provider in the Asia-Pacific region, has announced the launch of a virtual event series that explores the potential of audience intelligence. The webinar series “Leveraging the Power of Audience Intelligence” seeks to equip attendees with the latest trends and best practices in using AI-driven audience intelligence to

Isentia, the renowned media monitoring and intelligence services provider in the Asia-Pacific region, has announced the launch of a virtual event series that explores the potential of audience intelligence. The webinar series “Leveraging the Power of Audience Intelligence” seeks to equip attendees with the latest trends and best practices in using AI-driven audience intelligence to develop highly-targeted campaigns that deliver measurable results.

The event will host a panel discussion featuring esteemed industry experts and academic leaders, who will share their insights on the role of audience intelligence in today’s digital landscape. Isentia’s Global CEO, Joanna Arnold, will kick off the discussion by providing her expertise on audience intelligence and its impact on PR and branding strategies.

Prashant Saxena, Head of Insights Asia, will explore the latest trends and best practices in AI-driven audience intelligence. Dr Andrew Prahl, Assistant Professor at Nanyang Technological University, will offer unique insights into how AI can optimize communication strategies while maintaining a human touch. Ramanathan Vythilingam, Senior CMI Manager at Unilever, will share his expertise in crafting compelling narratives that speak directly to the audience’s needs and interests.

Jacqueline Gorospe, Head of Corporate Communications at Light Rail Manila Corporation, will provide valuable insights on developing and executing effective communication strategies. The diverse panel brings together experts from various fields, highlighting the importance of audience intelligence across industries.

The virtual event series is a testament to Isentia’s commitment to advancing the field of media intelligence and exploring the potential of AI-driven technologies. By leveraging audience intelligence, businesses can better understand their target audiences, enabling them to create more personalized and engaging campaigns.

The webinar series will consist of multiple sessions, each focusing on a different aspect of audience intelligence. Topics include understanding audience behaviour, leveraging social media insights, and developing compelling content strategies. The series aims to provide attendees with actionable insights that can be applied to their campaigns immediately.

Isentia’s virtual event series comes when businesses are looking to maximize the impact of their marketing campaigns in an increasingly competitive landscape. The pandemic has accelerated the shift towards digital channels, making it more critical than ever to understand the behaviour and preferences of online audiences.

The virtual event series attendees can expect to gain a comprehensive understanding of audience intelligence and its potential to transform their campaigns. Isentia’s panel of experts will share real-world examples and case studies, making the content relevant and practical for businesses of all sizes.

In conclusion, Isentia’s virtual event series is a must-attend for businesses looking to harness the power of audience intelligence. With a diverse panel of experts and a comprehensive curriculum, attendees can expect to gain valuable insights that can be applied immediately to their campaigns. Register now to stay ahead of the curve and unlock the full potential of audience intelligence.

Written by: Supaporn  Pholrach (Joom)

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