Silavadee Pool Spa Resort, a leading luxury resort on Samui Island, announced its roaring success for 15 consecutive years as this year marks its 15 anniversary and revealed ‘The New Chapters of Luxury – S.E.A’ strategy to add a new dimension to and redefine luxury. The hi-end retreat aspires to elevate itself to world-class status based
Silavadee Pool Spa Resort, a leading luxury resort on Samui Island, announced its roaring success for 15 consecutive years as this year marks its 15 anniversary and revealed ‘The New Chapters of Luxury – S.E.A’ strategy to add a new dimension to and redefine luxury. The hi-end retreat aspires to elevate itself to world-class status based on three pillars, namely ‘S’ for Sustainability, ‘E’ for Experience and ‘A’ for Activity. The acronym S.E.A. is conceived to answer trends of modern travellers and in response to the recovery of Samui tourism.
Chonlada Soonthonvasu, Silavadee Pool Spa Resort’s managing director, said, “Silavadee Pool Spa Resort is a luxury resort that originated in Thailand and is managed by Thais. As this year marks its 15th anniversary, Silavadee has always been popular among Thai and foreign guests due to various factors such as its pristine location, world-class facilities, superb and meticulous service as well as warmth and uniqueness of Thai hospitality.
Now that Koh Samui welcomes the return of tourists with open arms, Silavadee has reached a 90% booking rate from foreign guests, 20% of whom are repeating guests from Europe, the US, China, Hong Kong and Taiwan while guests in new markets in Saudi Arabia and Israel also head for Silavadee. Most of them have made direct online bookings with the resort, as a result of online marketing plans executed during the height of the Covid-19 crisis which directly linked promotions and news to the consumers. Moreover, guests now are inclined to stay for longer periods and spend more compared to when they did in pre-Covid 2020. Therefore, Silavadee projected a 10% growth by the end of this year in comparison to 2020.
As 2023 marks Silavadee’s 15th anniversary, a new strategy called “The New Chapters of Luxury – S.E.A” has been introduced to deliver utter relaxation to guests through the resort’s three main pillars namely ‘S’ for Sustainability, ‘E’ for Experience and ‘A’ for Activity. The acronym S.E.A answers to the needs of modern travellers who seek a different kind of luxury than they’ve experienced before and responds to the speedy rebound of Samui tourism in the post-Covid-19 world as well as competition among tourism operators on Samui which looks to be increasingly intense.
“For the past 15 years, Silavadee Pool Spa Resort has been recognised and lauded by Thai and foreign guests as a superb resort with great service, beautiful location and unique natural surroundings. These factors motivate us to improve our service level and deliver a higher kind of luxury and we believe that our ‘New Chapters of Luxury – S.E.A’ strategy will guide us to create a truly relaxing experience for guests and help push Samui tourism”, said Chonlada.