Tops, food business under Central Retail reinforces its success as Jing Jai Farmers’ Market wins the GI Best Support Award in the category of sustainably supporting the Thai GI community from the Department of Intellectual Property, Ministry of Commerce on the occasion of the 20th anniversary of the Thai Geographical Indication and the winner of the

Tops, food business under Central Retail reinforces its success as Jing Jai Farmers’ Market wins the GI Best Support Award in the category of sustainably supporting the Thai GI community from the Department of Intellectual Property, Ministry of Commerce on the occasion of the 20th anniversary of the Thai Geographical Indication and the winner of the “Social Empowerment” category of the Asia Responsible Enterprise Awards 2023 by Enterprise Asia, a non-profit organization that encourages socially and environmentally responsible entrepreneurship in Asia.

Mr. Stephane Coum, Chief Executive Officer Food Group, Central Retail, said “As the leading food retailer in Thailand, Tops has committed of fostering sustainable development among Thai businesses throughout the region. Ready to adhere to the importance of Creating Shared Value (CSV) in terms of society, environment and improving people’s livelihoods. This is in line with the 4D strategy in Discover Sustainable Happiness in which one of the primary objectives is to drive and stimulate the local economy. promoting sustainable incomes for Thai farmers and small entrepreneurs. As a pioneer in promoting Thai Geographical Indication (GI) products, which contribute to the nation’s local economy. Both promote GI registration by increasing product value. Including the promotion of marketing channels Through Jing Jai Farmers’ Market’s agricultural retail market model, farmers and GI entrepreneurs can access prominent retail markets. In addition to promoting the recognition of high-quality Thai GI products locally and internationally, guaranteed quality, freshness, and flavor deliverable directly from the source of production to all consumer under the concept of Every Day DISCOVERY.

Today, there are 33 branches of the Jing Jai Farmers’ Market, which has been incredibly successful in terms of consumer responses and farmer participants in the initiative. It can enhance the quality of life, generate income, and fortify producers in over 9,696 households across the country. Jing Jai Farmers’ Market has become a role model for a retail outlet reduce plastic. Reduce waste by emphasizing the use of local materials, and campaigning for shoppers to bring their own shopping bag.  Therefore, Tops received the GI Best Support Award from the Department of Intellectual Property on the occasion of the 20th anniversary of the Thai Geographical Indication and the “Social Empowerment” award from the Asia Responsible Enterprise Awards 2023, presented by Enterprise Asia, a non-profit organization that supports Asian entrepreneurs.

• GI Best Support Award’ from the Department of Intellectual Property Ministry of Commerce on the 20th anniversary of the Thai Geographical Indication presented to Jing Jai Farmers’ Market to represent business organizations that play a significant role in fostering the growth and stability of the country’s community economy. Increasing the value of products by promoting both GI registration and marketing channels. Through the “Jing Jai Farmers’ Market” agricultural retail market model, farmers and GI entrepreneurs will have access to prominent retail markets. In addition to promoting the recognition of high-quality Thai GI products locally and internationally.
• The ‘Social Empowerment’ award from the Asia Responsible Enterprise Awards 2023 is organized by Enterprise Asia, an independent organization that supports entrepreneurs throughout Asia, by awarding Jing Jai Farmers’ Market for its contributions to the community, the environment, and sustainability. by fostering the foundational ecosystem to educate and cultivate farmer communities to boost household income. reduce greenhouse gas emissions and plastic bag consumption.

“Since the beginning of the development of the Jing Jai Market model in 2018, it has become a new retail market for agricultural products in Thailand that specializes in GI products resulting in sustainable prosperity for farmers and business owners. Receiving this award is another proof of Jing Jai Market’s success. It also reflects Tops’ determination to be a retailer that creates sustainable value for society.” Mr. Stephane concluded.