Christmas and New Year celebrations, eagerly anticipated by all, are just around the corner. This year, Central Department Store under Central Retail, in collaboration with Central The1 Credit Card, Alipay, and Mastercard, launches the CENTRAL LET’S CELEBRATE 2024 campaign, spreading happiness and joy to customers nationwide throughout the festive season. The campaign kicks off with a grand event, unveiling a

Christmas and New Year celebrations, eagerly anticipated by all, are just around the corner. This year, Central Department Store under Central Retail, in collaboration with Central The1 Credit Card, Alipay, and Mastercard, launches the CENTRAL LET’S CELEBRATE 2024 campaign, spreading happiness and joy to customers nationwide throughout the festive season. The campaign kicks off with a grand event, unveiling a significant landmark at CENTRAL @ centralwOrld, where celebrities join to share joyful moments with valued customers. Renowned actor Prin ‘Mark’ Suparat leads the event by riding a giant balloon in the sky, symbolizing the spread of happiness to all Central customers. The occasion also includes a special mini-concert by Mindy, a popular girl group, along with captivating activities like The Nutcracker Parade show and the Christmas Carol Song, promising to leave a lasting impression on every customer.

Central Department Store
 transforms every section of the store into a stunning Christmas celebration reminiscent of London. Immerse yourself in the enchanting decorations at Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, and Central Bangna while customers can also experience the festive ambiance and vibrant colors at every Central store. Discover the captivating check-in landmark—giant balloons—where customers can ascend for photos and create amazing content at three branches nationwide: CENTRAL @ centralwOrld, Central Pattaya Beach, and Central Patong from November 23, 2023, to January 9, 2024.

Natira Boonsri, Chief Executive Officer — Central Department Store Group under Central Retail, talks about the CENTRAL LET’S CELEBRATE 2024 campaign, saying “Central Department Store consistently delivers the ultimate customer experience, serving as the most-loved destination for gift shopping and festive celebrations spanning Christmas and New Year across all generations. Each year, our focus is on crafting campaigns that not only offer value but also introduce innovative experiences for our cherished customers. For LET’S CELEBRATE 2024, we transport the lively Christmas celebration vibes straight from London to every Central Department Store, infusing the atmosphere with vibrant colors and inspiration. The adorable Nutcracker character takes center stage, adorning the spaces with its charm and creating a festive ambiance that resonates with the fun-loving nature of Thai celebrations. Recognizing the unique essence of Christmas in Thailand, unlike anywhere else in the world, Central Department Store aligns with the preferences of our customers, aiming to curate joyful moments filled with love. We aspire to create unforgettable experiences for customers of all generations throughout this campaign.”

“Central Department Store” stands as a most-loved destination for heartwarming gift shopping for over 76 years. This year, a global parade of products from all categories is featured. Explore the joy of shopping with new collections and exclusive ‘Only at Central’ items. Discover special holiday collections and renowned brand offerings in Beauty Galerie, Home and Electronics, and Fashion departments. For a uniquely tailored experience, explore the Personalise Me Station, available at Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, and Central Phuket, where customers can design their own fashion items with adorable characters, letters, or playful messages. Additionally, don’t miss the Happy Christmas collection from DeFry01, featuring the Nutcracker character, designed for the entire family to enjoy a festive shopping spree.

Immerse yourself in activities during the ‘CENTRAL LET’S CELEBRATE 2024’ campaign for Christmas and New Year celebrations. Highlights include:

  • Explore the Christmas Market, a space of inspiration featuring special items from renowned brands in every category. Visit Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, and Central Phuket from today – Jan 9, 2024.
  • Free Gift-wrapping Service with limited edition paper at every Central store during the campaign. Every gift recipient get a chance to win special gifts or Digital Coupon from CENTRAL APP when scan an QR Code on Happy Christmas Cards, surprisingly putting in the gift boxes, and see the delightful Golden Ticket appears on the smartphone screen!
  • Enjoy adorable AR balloon technology on Instagram @Centraldepartmentstore
  • Join the X’Mas Magic Run on the app for a chance to win 100-Baht discount coupon.
  • Don’t miss TikTok Effect Central Balloon and use hashtag #ChristmasBalloon #คริสต์มาส2023 Get a chance to be 1 of the 20 lucky winners to receive a Central Gift Card worth 1,000 Baht. Join in the fun between 23 Nov. 2023 – 6 Jan. 2024 and the names of the lucky winners will be announced on 15 Jan. 2024 on TikTok: Central Department Store
  • Discover weekly events and activities by Central Department Store to bring joy and warmth to

customers throughout the entire campaign:

  • Throughout December, indulge in the festive spirit every weekend with heartwarming choir performances in The Sound of Christmas theme. Be captivated by the Nutcracker Santa Parade Show, join the joyous Christmas Flash Mob, and treat yourself to complimentary desserts at the Sweet Corner in participated stores such as Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central Phuket, and Central Samui
    – 1 – 3 Dec 2023: Enjoy the Nutcracker Cookie Decoration with a purchase of 2,000 Baht at Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central WestvVille, Central Fashion Island, and Central Phuket (limited seats available)
    – 8 – 10 Dec 2023: Join in the fun with the English Rose Arrangement activity, arrange a bouquet of special roses when you shop for 2,000 Baht at Central Chidlom Department Store, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central WestVille, Central Fashion Island, and Central Phuket (limited seats available)
    – Exclusive for kids! Santa Claus will be making a special appearance to meet and take photos with the youngsters from December 15- 17, 22 – 25 Dec 2023, at participated stores such as Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central Phuket, Central Samui
  • Spread warmth and happiness by participating in social campaigns:
    – 
    Join in spreading happiness: Central Department Store, in collaboration with MasterCard and valued customers, invites you to contribute to “Fill the Missing Smiles” campaign. This project aims to support the lives of children affected by cleft lip, cleft palate, facial deformities, and scars from burns through safe surgeries across Thailand. For every purchase of 3,000 Baht or more/sales slip made via Mastercard at any Central branch or through the Central App, the department store and Mastercard will donate 100 Baht to the Operation Smile Foundation.
    – Join in shopping for special GOOD GOODS bag set from the collection ‘Smiles are Blooming,‘ designed by the Italian artist Arianna Caroli. In collaboration with Central Department Store, Robinson Department Store, and GOOD GOODS, the exclusive collection, using natural materials from a community in Nakhon Si Thammarat, includes 2 bags 1. GOOD GOODS Woven Bag and 2. a  bag inside a woven bag with three flowers patterns in black, blue, and pink. The set is priced 2,500 Baht and is sold at Central Chidlom, Central Ladprao, CENTRAL @ centralwOrld Central Bangna, Central Pinklao, GOOD GOODS store at CentralwOrld, and Jing Jai Market Chiang Mai. All proceeds will go to the Operation Smile Foundation, aiding in surgeries for patients with cleft lips and cleft palate throughout the country.
    – Join the Central Drop & Shop for Kids activity (Today – Jan 4, 2024). Donate used items in good condition such as learning equipment, toys, and clothing for underprivileged children at 10 stores, including Central Chidlom, Central Ladprao, CENTRAL @ centralwOrld, Central Bangna, Central Pinklao, Central WestVille, Central Chiangmai, Central Udonthani, Central Pattaya Beach, and Central Hadyai, to get a 100 Baht cash coupon for in-store shopping and enjoy up to 12% off (up to 1,000 Baht) on CENTRAL APP purchases (Conditions apply)

Explore exclusive promotions and privileges from top credit cards at every Central store during 6 Dec 2023 – 9 Jan 2024.

  • Enjoy up to 30% off on new collection.
  • Receive Digital Coupon or Cash Coupon and Cashback from Central The1 Credit card up to 13% (conditions apply).
  • The1 member can redeem points for an additional discount of up to 12.5% and use 1,000 points for a 150-Baht cash coupon (limited to 10,000 redemptions).
  • MasterCard cardholders receive a Central gift card worth 2,000 baht on a minimum spend of 30,000 Baht/sales slip (terms apply).
  • Redeem exclusive gifts from the limited Nutcracker collection: luggage tags (for purchases over 7,500 Baht) and Tote Bags (for purchases over 20,000 Baht).
  • Get more privileges from participating credit cards.

Exclusive CENTRAL APP Promotions (6 Dec 23 – 4 Jan 24):

  • Enjoy up to 30% off on Christmas and Holiday Collections.
  • New customers receive an extra discount of up to 12%.
  • Top 90 customers receive a Central Exclusive Tote bag gift from 6 Dec 2023 – 4 Jan 2024.
  • Receive up to a 10% discount when using Central The1 Credit Card

Special privileges only for Central The1 Credit Card holders at CENTRAL THE1 CREDIT CARD POP UP at Central Chidlom and CENTRAL @ centralwOrld

  • Get the limited Nutcracker pillows and blankets by just showing your Central The1 credit card (limited to 50 redemptions/day).
  • Join in the fun with the Christmas Matching game and get a chance to win a Cash Coupon worth 100 Baht (limited redemptions).

Special promotion from Alipay for celebrating Christmas and New Year (10 Dec. 2023 – 10 Jan. 24)

  • Join in the fun at the Alipay game booth and get a chance to win many prizes at CENTRAL @ centralwOrld
  • Special For Chinese customers! When spending through the Alipay app, receive a discount worth 20 RMB when spending 500 RMB or receive a discount worth 50 RMB when spending 1,000 RMB (can choose to use only one discount of 20 RMB or 50 RMB throughout the program.)
  • For users of Alipay+ payment services, including payments via the Alipay HK (Hong Kong), Touch N Go (Malaysia), or Kakao Pay (South Korea) apps, receive a discount worth 50 Baht immediately when spending 200 Baht. Or receive a discount worth 200 baht when spending 1,000 Baht (can receive a discount of 50 Baht and 200 Baht only once/account throughout the program)

Come celebrate the coziest festival of the year and experience joyful gift shopping and exciting new activities at Every “Central Department Store” nationwide and through convenient online channels. Stay updated on the latest campaign activities at www.facebook.com/CentralDepartmentStore.

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