As the sun sets on 2023, Centara Hotels & Resorts, Thailand’s leading hotel operator, stands tall, basking in the glow of a year filled with glittering achievements and transformative growth. Celebrating its 40th anniversary, Centara didn’t just reflect on its past; it catapulted toward a future where it envisions itself among the top 100 global
As the sun sets on 2023, Centara Hotels & Resorts, Thailand’s leading hotel operator, stands tall, basking in the glow of a year filled with glittering achievements and transformative growth. Celebrating its 40th anniversary, Centara didn’t just reflect on its past; it catapulted toward a future where it envisions itself among the top 100 global hotel operators by 2027.
The year was marked by a series of strategic expansions and brand enhancements that have positioned Centara as a leader in Thai hospitality and a burgeoning global powerhouse. The opening of three new properties, including the much-anticipated Centara Grand Hotel Osaka, marked the group’s foray into Japan. This 33-storey urban marvel and Centara’s new properties in Ubon Ratchathani and Ayutthaya, Thailand, added 899 keys to its portfolio, inching closer to its ambitious goal.
However, Centara’s growth is not just about numbers; it’s about enhancing the guest experience. This year, it rebranded Centra by Centara to Centara Life, infusing a fresh identity into the brand. This rebranding isn’t just a change in name but a commitment to elevating the essentials of travel, promising guests not just a stay but an experience enriched with local delicacies, flexible breakfast hours, and additional comforts.
In an industry where leadership defines direction, Centara’s strategic appointment of Michael Henssler as the new Chief Operating Officer is a testament to its vision. With Henssler’s vast experience and a clear eye on dynamic destinations and markets, Centara is poised for growth, innovation, and excellence.
Recognition for Centara’s excellence wasn’t limited to its service. It swept a series of prestigious awards, cementing its reputation for quality and trust. Centara’s commitment to excellence has been recognised and applauded, from being named the “Strongest Brand in Thailand” by Brand Finance to winning accolades for its CEO, CFO, and Investor Relations.
The accolades extended beyond the boardroom to the very essence of Centara’s offerings. Three of its properties were honoured in the Travel + Leisure Luxury Awards Asia Pacific 2023, highlighting its excellence in providing unparalleled experiences, whether it’s an upcountry luxury, mesmerizing house reefs, or beach island bliss.
“2023 was an exceptional year for Centara. As we navigated the evolving landscape of travel and hospitality, we fortified our foundation and set our sights on a future where we lead not just in Thailand but on the global stage. With our strategic expansions, brand enhancements, and the trust and recognition we’ve garnered, we are poised for a future that’s not just about growth but about setting new benchmarks in hospitality,” reflected Thirayuth Chirathivat, Centara’s CEO.
As Centara reflects on a year of monumental success, it’s clear that the journey ahead is filled with promise and potential. With a solid foundation built over 40 years and a clear vision for the future, Centara is not just riding the wave of hospitality’s evolution; it’s steering it towards a horizon filled with success and global acclaim.
For those intrigued by Centara’s journey or planning their next getaway, visiting www.centarahotelsresorts.com offers a gateway to a world where Thai hospitality meets global excellence.
Written by: Supaporn (Joom) Pholrach