FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces a strategic partnership with the World Press Photo Foundation, an independent, nonprofit organization based in the Netherlands that provides a global platform for photojournalists and documentary photographers to communicate trustworthy storytelling that reflects the times, through the power of photography, to a global audience. Recognized as

FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces a strategic partnership with the World Press Photo Foundation, an independent, nonprofit organization based in the Netherlands that provides a global platform for photojournalists and documentary photographers to communicate trustworthy storytelling that reflects the times, through the power of photography, to a global audience. Recognized as a leader in the field, it has contributed significantly to the development of photographic culture.

Through the strategic partnership, Fujifilm is proud to sponsor World Press Photo Contests as well as its exhibitions organized by the World Press Photo Foundation. Furthermore it will provide its digital cameras to the contest’s award winners, showing its support for those involved in the field of photography.

As part of this partnership, Fujifilm is delighted to provide the following equipment to each of the global winners in the four categories of the World Press Photo Contest. Additionally, Fujifilm plans to host workshops in 10 cities*2 around the world in conjunction with the World Press Photo Exhibition.

– Mirrorless digital camera (“FUJIFILM GFX100 II”)

– Two GF interchangeable lenses for the GFX series

– Two Li-ion batteries (“NP-W235”)

– Dual Battery Charger (“BC-W235”)

“As Fujifilm celebrates its 90th anniversary on January 20 this year, we are excited to establish this strategic partnership, enabling us to contribute to the growth of trustworthy storytelling and global communication through the power of photography,” says Masato Yamamoto, Director, Executive Vice President, General Manager of Imaging Solutions Division, FUJIFILM Corporation. “Through this partnership with the World Press Photo Foundation, we support the creative individuals involved in the dynamic field of photography.”

“We are very pleased to announce this strategic partnership with Fujifilm. They share our mission to support the photographic community who bring important stories and images to the world, says Joumana El Zein Khoury, Executive Director of World Press Photo Foundation. “This strategic partnership will help us reach more people, improve our exhibitions, and directly support the news and documentary photography community.”

Fujifilm has consistently contributed to the development of photographic culture by offering its valuable products and services including its Instax line of instant cameras and smartphone printers, its X Series and GFX System lines of mirrorless digital cameras, and photo film. In the field of photojournalism, Fujifilm’s mirrorless digital cameras have been widely embraced by professionals worldwide, including some of the past award winners of World Press Photo Contests.

By