Thaiwatsadu and BnB home, operated by CRC Thaiwatsadu Co., Ltd., under Central Retail, launched the ‘Thaiwatsadu x BnB home EXPO 2024,’ showcasing a diverse range of construction materials, home decoration, and electrical products. For the first time, this event introduces the innovative hybrid format to its clientele, marking a significant step towards establishing itself as

Thaiwatsadu and BnB home, operated by CRC Thaiwatsadu Co., Ltd., under Central Retail, launched the ‘Thaiwatsadu x BnB home EXPO 2024,’ showcasing a diverse range of construction materials, home decoration, and electrical products. For the first time, this event introduces the innovative hybrid format to its clientele, marking a significant step towards establishing itself as the top-of-mind destination in the retail industry.

Partners such as Power Buy are also participating in the product expo, alongside five other Central Retail partners: OfficeMate, B2S, The1, Central The1 Credit Card, AUTO1, and go! WOW. Together, they offer an extensive selection of products from over 500 renowned brands, accompanied by exclusive promotions with discounts of up to 80%. Attendees can also engage in various activities to win prizes worth a total of over 400,000 baht during the event.

‘Thaiwatsadu x BnB home EXPO 2024’ runs from today until March 3, 2024, operating from 10:00 a.m. to 10:00 p.m. The event takes place at BITEC Bangna in Halls 101-104.

Mr.Suthisarn Chirathivat, the CEO of CRC Thaiwatsadu Company Limited under Central Retail, disclosed that the real estate and construction markets are showing signs of recovery in 2024. Projections indicate a potential expansion, with estimates reaching around 1.4 trillion baht. In light of this, CRC Thaiwatsadu recognizes an opportunity to invigorate the market by hosting the ‘Thaiwatsadu x BnB home EXPO 2024,’ a specialized product expo showcasing construction materials, home furnishings, and an extensive range of electrical appliances.
This event aims to cater to the requirements of contractors, homeowners, and technicians alike. Through meticulous event planning and strategic execution, the goal is to generate excitement within the market.

The key strategic thinking behind the event entails the following elements:

• Strengthening the position as the top-of-mind destination in the hardline retail sector

‘Thaiwatsadu x BnB home EXPO 2024’ showcases the distinctive attributes and strengths of CRC Thaiwatsadu within the Central Retail, boasting several years of extensive experience and recognition as the top-of-mind destination in the hardline retail sector, underpinned by a profound understanding of consumer needs. The event’s extensive product portfolio ensures consumers have ample choices tailored to their lifestyles, with an anticipated attendance of at least 100,000 individuals and an estimated spending surpassing 250 million baht. 

• Featuring brands that possess a deep understanding of consumers and reach them at an insightful level, coupled with a more comprehensive range of offerings

The expo is designed to cater to the diverse needs of individuals across different age groups. For instance, customers aged 30-50, who are actively engaged in home furnishing and house construction projects in Bangkok and its environs, can find suitable products. Additionally, service businesses seeking multifunctional products, as well as those embarking on home construction within budget constraints, can benefit from the event. From selecting construction materials to decorating and furnishing homes, including furniture, electrical appliances, and DIY products for home enhancement and repair, the expo aims to address a wide spectrum of needs.

Moreover, based on insights from last year, it was discovered that customers sought high-quality bathroom products, sanitary ware, and mattresses, which were promptly addressed by Thaiwatsadu and BnB home. These products, valued higher than market prices, were offered with a diverse selection of brands conveniently assembled in a single location.

“Thaiwatsadu x BnB home EXPO 2024 serves as an extension of the well-received Thaiwatsadu White Format model, a hybrid approach, currently established in Bangkok, its vicinity, and key regional cities. The event is curated to offer a comprehensive home shopping experience across an expansive area of over 20,000 square meters. Attendees are assured a high value-for-money experience, with over ten thousand products available at special prices from 500 esteemed brands partnered with Thaiwatsadu and BnB home, effectively alleviating the burdensome cost of living for consumers. The event also features notable highlights including special innovative products, offerings tailored for professional contractors and technicians, products aligned with current living trends and lifestyles, and an essential selection of environmentally friendly products catering to the eco-friendly preferences of today’s consumers. CRC Thaiwatsadu actively drives widespread public access to this product category, aligning with Thailand’s transition into the era of Green Building. This initiative is in harmony with Central Retail’s vision to achieve net zero greenhouse gas emissions by 2050,” Mr. Suthisarn concluded.

Ratchanon Choochat, Senior Executive Vice President of Operations and Service at Power Buy Co., Ltd., under Central Retail, said, “Power Buy is proud to present a comprehensive array of electrical appliances, electronics, IT products, and gadgets from top brands, all featured with exclusive discounts of up to 80% available only at this event. At the event, shoppers stay informed about the latest product trends offered at competitive prices, along with exciting promotions and exclusive privileges. Attendees can enjoy various freebies, including The1 members’ ability to redeem points for an additional discount of up to 14% and receive a 600-baht e-coupon discount through the The1 application. This coupon can be utilized as a discount on purchases totaling 20,000 baht or more per receipt.”

“Furthermore, when shopping for Power Buy products, customers are entitled to redeem items at special prices, such as a BOSCH dishwasher for only 5,998 baht or an LG LED TV 27″ StandbyMe model for only 29,990 baht, subject to specific conditions. Purchase qualifying products within the TV and audio equipment category, adhering to the specified conditions, and receive complimentary items such as a cube refrigerator, folding bicycle, and Bluetooth speaker as part of the promotion. Be sure not to overlook the Clearance Sale products, offering discounts of up to 80%, as well as the Hot Price items featuring heavily discounted special items, with a rotation of different products participating in the daily promotions.” 

For those planning to expand or decorate their homes, don’t miss out on shopping for home products at the ‘Thaiwatsadu x BnB home EXPO 2024’, running today until March 3, 2024, from 10:00 a.m. to 10:00 p.m. at BITEC Bangna, Hall 101-104. For additional information, updates, and promotions, visit www.thaiwatsadu.com, follow on LINE: @Thaiwatsadu, or check out the Facebook page: Thai Watsadu. Similarly, for BnB home, visit www.bnbhome.com, follow on LINE: @bnbhometh, and catch up with them on the Facebook page: BnB home.