In the lead up to Japan’s Golden Week, digital travel platform Agoda’s search data reveals a increase in interest for travel to Thailand, cementing its status as the second most popular international destination for Japanese tourists, after South Korea. This year’s prolonged Golden Week, spanning 29 April to 6 May, offers Japanese travelers an extended

In the lead up to Japan’s Golden Week, digital travel platform Agoda’s search data reveals a increase in interest for travel to Thailand, cementing its status as the second most popular international destination for Japanese tourists, after South Korea. This year’s prolonged Golden Week, spanning 29 April to 6 May, offers Japanese travelers an extended window of travel possibilities.

Thailand is the only Southeast Asian destination in the top three, and is more searched than Taiwan (#3), United States (#4) and Vietnam (#5).

Agoda insights show Thailand’s popularity among Japanese travelers is increasing, with ‘the land of smiles’ showing a 60% increase in searches between January and mid-March of 2024 compared to the same period in the previous year. This signals a growing fascination with Thailand’s varied attractions and rich culture.

Diving deeper into the preferences of Japanese travelers, Agoda sees new entries among top destination choices for Japanese travelers within Thailand. While perennial favorites like Bangkok, Pattaya, Chiang Mai, Phuket, and Koh Samui retain their allure in the top five respectively, this year sees Chonburi (#9) and Khao Lak (#10) making their mark as emerging destinations, testament to Japan’s travelers’ growing appetite for Thailand’s multifaceted experiences.

Pierre Honne, Senior Country Director, Thailand at Agoda said, “Japanese travelers are exploring more of Thailand, extending trips beyond its traditional hotspots like Bangkok and Pattaya, exploring more of Chonburi and the coastline of Khao Lak. Agoda’s travel platform offers an array of accommodations, flights, and activities to cater to the dynamic travel preferences of Japanese travelers.”

Agoda’s embrace of diverse travel options invites travelers to book the best deals on hotels, flights, and engaging activities all on one platform—tailor-made for those looking to craft a memorable Golden Week escapade.

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