Mondelez International (Thailand) Co., Ltd. recently received three Marketeer No.1 Brand Awards for its three major brands: Oreo, Dentyne, and Halls. These awards recognize the company as the top brand in the hearts of consumers. This achievement highlights their continuous success, which is attributed to their commitment to product development and marketing strategies that consistently
Mondelez International (Thailand) Co., Ltd. recently received three Marketeer No.1 Brand Awards for its three major brands: Oreo, Dentyne, and Halls. These awards recognize the company as the top brand in the hearts of consumers. This achievement highlights their continuous success, which is attributed to their commitment to product development and marketing strategies that consistently meet consumer needs.
Oreo has won the award for the fourth consecutive year in the Biscuit category. Onwaran Leepowpanth, Oreo’s Product Manager (second from the left), stated, ” More than just a cookie, OREO is a global cultural icon of playful connections, standing as one of Mondelēz International’s power brands and steadily rising in prominence as a category leader and beloved favorite in Southeast Asia. OREO is an icon because it has always been rooted in our culture. Everyone remembers the ‘Twist, Lick, Dunk” slogan that reflects OREO’s fun and joy!”
The award for the seventh consecutive year in the Chewing Gum category was received by Dentyne, represented by Nutcha Thanaratkit, Deputy Product Manager of Dentyne (first from the left). Nutcha stated, “This success is attributed to the trust of our consumers. Dentyne operates under the concept ‘Passion Needs Focus, Passion Takes Time’. We believe our products help everyone focus on their passions better, and we will continue to innovate to meet consumer needs.”
Lastly, Halls, represented by Jurarat Chokdamrongsuk, Halls Product Manager (second from right), accepted the award for the ninth consecutive year in the Candy category. “Halls is dedicated to development under the brand purpose ‘Breathe for it’. Recently, we launched ‘Halls Chewy’ to bring fun, relaxation, and readiness to continue with Halls. This year, we will certainly have new products for everyone to look forward to,” said Jurarat.
According to Idara Huang, Managing Director (first from right) “This achievement not only demonstrates the trust consumers have in various Mondelez brands but also underlines our dedication to providing high-quality snacks for the enjoyment of Thai people. We continuously gain insights into consumers’ evolving preferences and behavior, enabling us to refine our strategies and deliver the right products paired with exceptional experiences for every occasion. Many of our brands will soon introduce new marketing initiatives to strengthen our position as a brand that creates experiences, brings smiles, and continues to be the number one choice for Thai consumers.”