Traveloka, Southeast Asia’s leading travel platform, proudly announces the record-breaking success of its EPIC Sale 2024. Attracting over 35 million customers and delivering millions in savings through unprecedented discounts of up to 80%, this event stands as the most successful sales campaign in Traveloka’s history. The EPIC sale fueled a near twofold increase in traffic in key markets, including Thailand, solidifying

Traveloka, Southeast Asia’s leading travel platform, proudly announces the record-breaking success of its EPIC Sale 2024. Attracting over 35 million customers and delivering millions in savings through unprecedented discounts of up to 80%, this event stands as the most successful sales campaign in Traveloka’s history.

The EPIC sale fueled a near twofold increase in traffic in key markets, including Thailand, solidifying Traveloka’s position as the ultimate one-stop shop for millions of travelers across Thailand and Asia-Pacific.

This remarkable achievement was powered by collaboration with over 10,000 participating partners, including leading brands such as Malaysia Airlines, Accor, Archipelago International, Hong Kong Disneyland, as well as tourism boards such as the Hong Kong Tourism Board, offering a wide range of options to cater to every type of traveler.

“We are thrilled with the remarkable growth during Traveloka’s EPIC Sale, achieving a 127% increase in transactions,” said Su-Ann Lee, General Manager ASEAN at Etihad Airways. “This success highlights the value of our partnership with Traveloka and the immense benefits it brings to our Thai customers. We look forward to continued success together.”

Customers unlocked even deeper discounts presented by Traveloka payment partners. Credit card usage saw the highest growth during the EPIC sale, with daily transactions growing fivefold and daily sales amounts increasing sixfold. These customers enjoyed up to 15% savings, with discounts reaching as much as ~USD 740 per transaction.  This exponential growth was made possible through our collaboration with leading banks, offering substantial rewards to our customers.

Exploring the Trends: What the EPIC Sale 2024 Revealed About Traveler Preferences

Beyond the impressive numbers, EPIC Sale 2024 unveiled key insights into Thais’ and Southeast Asians’ travel behaviors and preferences, providing a deeper understanding of what drives today’s travelers. Here are the standout trends:

Top Destinations Revealed: Thailand’s one of the Most Popular Escapes in Southeast Asia

Traveloka’s EPIC Sale 2024 has spotlighted Thailand as one of the region’s most sought-after destinations. Renowned for its idyllic beaches and rich cultural experiences, Thailand stood out as a top choice and continues to captivate travelers across Southeast Asia. Japan, South Korea, and Hong Kong are also ranked highly, attracting Thai visitors with their unique charms—Japan’s blend of Tokyo’s modernity and Kyoto’s tradition, South Korea’s vibrant cities and heritage, and Hong Kong’s bustling cityscape. Additionally, Singapore and Vietnam garnered attention for their distinctive mix of urban sophistication and natural beauty.

Booking Behavior: A Blend of Planning and Spontaneity

EPIC Sale 2024 revealed two dominant booking behaviors: a surge in last-minute bookings and a strong preference for advance planning. 82% of travelers booked their trips 3-4 days in advance, indicating a growing demand for spontaneous, short-term travel. Traveloka’s diverse offerings effectively cater to both spontaneous and organized travelers, ensuring broad appeal across the region.

Accommodation Trends: Meeting Diverse Traveler Needs

During the EPIC Sale, Thai travelers enjoyed a wide range of discounted accommodations tailored to their needs. Leisure travelers appreciated spacious rooms for relaxation, business travelers sought functional spaces for work, and families chose larger suites with amenities designed for their comfort. By catering to these diverse preferences, we helped travelers find the perfect stay, enhancing their overall experience, and filling rooms during traditionally slower periods.

Chris Legaspi, Chief Commercial Officer of Archipelago International said, “Our support for this special program reaffirms our commitment to continuously offer attractive deals for travelers to obtain the best accommodation throughout their journeys. We hope our participation will create added value and optimal comfort for every user in Thailand.”

“The Traveloka EPIC Sale played a key role in enhancing our occupancy, even during low season,” said Fajar Budi Widodo, E-commerce Executive at Trans Luxury Hotel Bandung.

Top Attractions: Family-Friendly Escapes Lead the Way

The EPIC Sale 2024 showcased a significant shift toward family-friendly attractions, with bookings for theme parks and waterparks soaring by 70%. Popular attractions such as LEGOLAND Malaysia, Hong Kong Disneyland, and Resort World Sentosa, saw bookings surge up to four times, highlighting the growing demand for family-oriented experiences.

Looking Ahead: Traveloka’s Commitment to Innovation and Customer Satisfaction

“With the success of EPIC Sale 2024, Traveloka is more committed than ever to expanding our offerings and meeting the evolving needs of Thai travelers,” said Caesar Indra, President of Traveloka. “Our goal is to make travel accessible by providing a comprehensive selection of travel options at great prices. We extend our heartfelt thanks to our travel partners, banks, and dedicated employees, whose unwavering support and collaboration made this achievement possible.”