The International Travel Expo Ho Chi Minh City (ITE HCMC 2024) is set to redefine Vietnam’s role on the global tourism map, establishing itself as Asia’s foremost tourism cooperation event. Scheduled from September 5 to 7 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, this year’s expo is expected to
The International Travel Expo Ho Chi Minh City (ITE HCMC 2024) is set to redefine Vietnam’s role on the global tourism map, establishing itself as Asia’s foremost tourism cooperation event. Scheduled from September 5 to 7 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, this year’s expo is expected to attract the world’s leading industry players, strategic partnerships, and extensive international media coverage, solidifying Vietnam’s position as a central tourism hub in Asia.
“We are not just positioning Ho Chi Minh City and Vietnam as tourist destinations but as a pivotal tourism hub for Asia,” stated Mr Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism. This ambition is reflected in the strategic enhancements made to the event, including an expanded International Hosted Buyer Program and the participation of globally renowned businesses and organizations.
Global Industry Leaders Flock to Vietnam for ITE HCMC 2024
ITE HCMC will host participation from some of the world’s most prestigious travel businesses for the first time. Among them is Flight Centre Travel Group, a Fortune 500 company with a presence in over 90 countries. TIME Magazine recently recognized Intrepid Travel as one of the 100 most influential companies 2023. Their presence underscores the event’s growing influence and Vietnam’s rising stature as a prime destination for tourism investment and collaboration.
The event has also attracted attention from key markets in the United States and Europe. Notable attendees include Collette, America’s oldest travel company with over a century of experience in luxury tours, and Exim Tours from the DERTour Group, a leading European travel service provider. Their participation signals the growing interest in Vietnam as a key player in the global tourism industry.
CNN’s First-Ever Coverage of a Vietnamese Tourism Event
In a landmark development, CNN will cover the expo for its prestigious Marketplace Asia program, marking the first time the network has dedicated extensive resources to a Vietnamese tourism event. This coverage is expected to significantly elevate the international profile of ITE HCMC 2024, creating unprecedented opportunities for promotion and collaboration on a global scale.
Moreover, the event enjoys support from over 40 international media agencies from 10 countries and territories, enhancing its visibility and impact across the global tourism landscape.
Enhanced Hosted Buyer Program: A Platform for Global Business Connections
ITE HCMC 2024 promises to be a game-changer in fostering international business connections. With over 450 exhibiting companies and brands and 200 international buyers from 33 countries participating, the event is set to facilitate more than 10,000 B2B meetings over three days. This represents a 10% increase in buyer participation from 2023, highlighting the growing significance of the event as a key platform for global business development in the tourism sector.
The International Hosted Buyer Program has been significantly upgraded to ensure optimal matchmaking between participants. From August 20 to September 20, an online scheduling system allows international buyers to arrange meetings in advance, reducing on-site wait times. The ITE HCMC App has also been enhanced with AI-powered matchmaking and QR code scanning for instant partner information, aligning with the event’s commitment to eco-friendly practices.
Strategic Partnerships and Sponsors: Powering ITE HCMC 2024
The success of ITE HCMC 2024 is underpinned by strategic partnerships with some of the industry’s most influential players. Vietnam Airlines has come on board as the Diamond Sponsor and Official Airline, alongside Saigontourist Group as another Diamond Sponsor. Nam A Bank has joined as the Gold Sponsor, while Airports Corporation of Vietnam (ACV), GEM Center, and Renaissance Riverside Hotel Saigon have committed as Bronze Sponsors.
Other valued partners include Vietjet, Emirates, Vietravel Airlines, Sofitel Saigon Plaza Hotel, Le Meridien Hotel, Mobifone, Air China, and China Southern Airlines, whose support has been instrumental in inviting potential travel businesses to participate in the International Buyer Program. These partnerships are a testament to the event’s stature and critical role in shaping the future of tourism in Asia.
Conclusion: ITE HCMC 2024 – A Catalyst for Asia’s Tourism Future
As ITE HCMC 2024 draws near, it is clear that this year’s event will be a turning point for Vietnam’s tourism industry. By bringing together global industry leaders, strategic partners, and influential media, the expo is poised to elevate Vietnam’s position as a central tourism hub and drive sustainable growth and innovation across the entire Asian region.
For more information and to participate in this landmark event, visit www.itehcmc.travel.
Written by: Karuna Johnson
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