With the world of travel re-opening for many, new research reveals the world’s best (& worst) hotel chains, from Holiday Inn to the Four Seasons.< The study by the travel experts at Bounce ranked the world’s most popular hotel chains on factors such as reviews, popularity, availability and annual revenues, to reveal the world’s most
With the world of travel re-opening for many, new research reveals the world’s best (& worst) hotel chains, from Holiday Inn to the Four Seasons.<
Rank |
Hotel Chain |
Average User Review Score (/5) |
Annual Google Search Volume |
Number of Countries Available In |
Number of Hotels Available |
Annual Revenue |
Number of 5* Locations |
Hotel Chain Score (/10) |
1 |
Hilton Hotels |
4 |
8,749,000 |
124 |
584 |
$3.3 B |
7 |
8 |
2 |
Holiday Inn |
3.3 |
25,426,000 |
54 |
1,190 |
$6.0 B |
0 |
6.83 |
3 |
Four Seasons |
4 |
955,500 |
47 |
122 |
$2.1 B |
101 |
6.33 |
4 |
Sheraton Hotels |
4.6 |
1150500 |
74 |
458 |
$168.0 M |
28 |
6.25 |
5 |
DoubleTree |
3.85 |
11,046,000 |
52 |
583 |
$2.1 B |
0 |
6.17 |
6 |
JW Marriot |
4.9 |
5,776,000 |
30 |
112 |
$436.9 M |
13 |
5.92 |
7 |
St Regis |
5 |
1,905,000 |
24 |
60 |
$1.0 B |
35 |
5.75 |
8 |
Ritz-Carlton |
4.2 |
5,334,000 |
30 |
108 |
$102.6 M |
51 |
5.58 |
9 |
Crowne Plaza |
3.4 |
8,887,000 |
52 |
404 |
$15.0 M |
1 |
5.25 |
10 |
Days Inn |
2.7 |
7,567,000 |
21 |
1,551 |
$2.0 B |
0 |
4.92 |
Rank |
Hotel Chain |
Average User Review Score (/5) |
Annual Google Search Volume |
Number of Countries Available In |
Number of Hotels Available |
Annual Revenue |
Number of 5* Locations |
Hotel Chain Score (/10) |
1 |
Park Plaza Hotels |
3.6 |
155,400 |
7 |
35 |
$172.7 M |
0 |
2 |
2 |
Econo Lodge |
2.3 |
4,107,000 |
2 |
779 |
$394.4 K |
0 |
2.17 |
3 |
Raffles Hotels |
3.9 |
605,600 |
15 |
21 |
$90.0 M |
11 |
3.25 |
4 |
Ramada |
2.4 |
1,256,500 |
75 |
919 |
$44.5 M |
0 |
3.67 |
5 |
Hampton by Hilton |
3 |
820,300 |
36 |
2833 |
$58.2 M |
0 |
3.67 |
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The best-reviewed hotel chain is St. Regis (5/5 user score), whilst the worst-reviewed is Econo Lodge (2.3/5 user score).
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The most in-demand hotel chain is Holiday Inn. Over the last 12 months, there have been 25,426,000 million worldwide Google searches for the chain.
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The most luxurious hotel chain is the Four Seasons. 101 Four Seasons properties have been rated five-star, including the Four Seasons Prague and Toronto.