Mr Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said “With Thailand having now fully reopened to international tourists, TAT will be actively promoting the kingdom’s new direction towards more sustainable and inclusive tourism and the ‘Visit Thailand Year 2022-2023. The Tourism Authority of Thailand (TAT) participated in ITB Asia
Mr Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said “With Thailand having now fully reopened to international tourists, TAT will be actively promoting the kingdom’s new direction towards more sustainable and inclusive tourism and the ‘Visit Thailand Year 2022-2023.
The Tourism Authority of Thailand (TAT) participated in ITB Asia 2022 in Singapore from 19-21 October 2022 and fielded a strong presence after fully reopening tourism on 1 October.
Other activities set to be held at the Thailand Stand include a press conference on Thailand’s tourism, and there are demonstration activities, including DIY making of Pla Thapian (Thai-style wind mobiles) and Thai traditional herbal inhalers, to be handed out to guests. Like its parent event – ITB Berlin – it features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, including destinations, hotels and resorts, DMCs, attractions, tour operators, airlines, cruise companies, and more.
TAT at ITB Asia 2022
In 2023, Thailand’s tourism marketing and promotional activities targeting Singaporean travellers will be undergone under the campaign ‘SG Goes High.’ m and features a sustainable tourism concept in line with Thailand’s increased drive towards more sustainable and more inclusive tourism.
The design and interior of the Stand reflect a natural feeling with wicker products being used to invoke Thai culture and the Thai way of life, and photographs on display that reflect the inviting hospitality and warm welcome on offer to all tourists visiting the kingdom. Amazing New Chapters’ campaign is prominently presented at the show, while a TAT information counter provides information on both existing and new tourism experiences throughout Thailand. The Thailand Stand comprises 14 sellers from Thailand – 13 hotels and resorts, and one DMC – who are promoting their products and services and engage in B2B appointments with buyers from around the world.
TAT at ITB Asia 2022
The TAT Singapore office has planned to coordinate with airline partners, including Thai Airways and Air Asia to offer special airfare deals from December 2022 to March 2023. In order to tap into the high-end segment, the luxury car road trip is being promoted across the overland border to Hat Yai and Phuket while health and wellness are targeted at female travellers. Amazing New Chapters’ campaign, to the worldwide audience at ITB Asia 2022.” F05) officially opened today (19 October) by H.E. Mr Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, and TAT executives.
The ‘Visit Thailand Year 2022-2023: It covers the key verticals in the travel industry; such as leisure, MICE, corporate, and travel technology. The annual ITB Asia show is positioned as Asia’s largest travel showcase and is co-located with MICE Show Asia and Travel Tech Asia.
This is the 14th time TAT has participated in ITB Asia with the Thailand Stand (Booth No. Also, educational trip to Thailand is offered to schools and universities to penetrate the first-visitor segment.
Written by: Supaporn Pholrach (Joom)
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