Distinguished homegrown culinary group LUBUDS and Mastercard today announced a new partnership that will see the two companies co-creating tantalizing offerings for diners as Hong Kong’s economic recovery gathers pace, putting its world-class culinary reputation back on the map. At an exclusive launch event held on the “LUBUDS ON THE SEA” boathouse overlooking Victoria Harbour,
Distinguished homegrown culinary group LUBUDS and Mastercard today announced a new partnership that will see the two companies co-creating tantalizing offerings for diners as Hong Kong’s economic recovery gathers pace, putting its world-class culinary reputation back on the map.
At an exclusive launch event held on the “LUBUDS ON THE SEA” boathouse overlooking Victoria Harbour, executives from the two companies explained why they’ve formed an alliance that will leverage Mastercard’s multisensory marketing prowess, anchored in its enduring priceless platform, to whet the appetite of the region’s food connoisseurs.
Louie Chung, Group Owner, LUBUDS Group, said, “As foodies flock back to Hong Kong’s renowned culinary scene, we couldn’t be more pleased to be teaming up with Mastercard. Not only does Mastercard share our commitment to providing unparalleled, immersive customer experiences that captivate the senses, but they’re also equally committed to using all of the tools at their disposal to support Hong Kong’s economic and cultural recovery. We look forward to welcoming Mastercard cardholders to our venues across Hong Kong to enjoy the special privileges and unforgettable dining experiences being unveiled today.”
“Being one of Asia’s culinary crown jewels, it’s no surprise that Hong Kong attracts and is home to so many people who are wildly passionate about everything F&B. Consumers across all demographics love to explore this food paradise, and always prefer dining benefits over other card rewards. As a steadfast supporter of local businesses that form the backbone of Hong Kong’s economy, Mastercard is delighted to partner with LUBUDS. Mastercard looks forward to showcasing their first-class dining offerings to locals and visitors alike as Hong Kong welcomes the world back to our shores to indulge their passions and enjoy special moments,” said Helena Chen, Managing Director, Hong Kong & Macau, Mastercard.
“We are witnessing an economic recovery epitomized by the re-opening of borders and the resumption of travel and tourism, where Hong Kong plays a central role as a global and regional financial hub. As business and leisure activities return at scale, Mastercard looks forward to partnering with all stakeholders in Hong Kong, large and small, public or private, to power the economy and empower people to make the most of the burgeoning opportunities that are returning to this region,” said Dennis Chang, Executive Vice President and Division President, Greater China, Mastercard.
The Perks of Partnership
As a result of the tie-up, Mastercard cardholders will enjoy exclusive privileges: (See details in the Appendix)
Priceless Experiences: The finest food in stunning venues, served by Hong Kong’s top chefs
Priceless Specials: Dozens of F&B discounts and surprises at LUBUDS venues across Hong Kong
Mastercard Travel Rewards: Restaurant privileges and cashback for travelers from overseas
Since its inception in 2006, LUBUDS has launched 40+ outlets and introduced cuisine concepts ranging from Chinese to Italian and beyond. Today LUBUDS employs more than 1,200 staff across 34 brands in Hong Kong and Macau, serving approximately 2.4 million diners per year across LUBUDS’ outlets. Its restaurants, such as Palco, MIAN, Chuan Palace and ANA Ten are consistently named by Tatler Dining, Eat & Travel Weekly, Wine Luxe and more as being among Hong Kong’s top dining venues.
“Mastercard’s multi-faceted partnership with LUBUDS is the latest extension of the company’s priceless campaign which has transformed into a multisensory marketing strategy over the past 25 years. Reinforcing Mastercard’s identity across the five senses – sight, hearing, smell, taste, touch – makes it recognizable across multiple touch points and passions, such as sports, music and cuisine. With the launch of this partnership, we look forward to actively connecting people to their passion for good food and to each other,” said Julie Nestor, Senior Vice President & Head of Marketing and Communications, Asia Pacific, Mastercard.
