Luxury hotel brand, voco Hotels, celebrated a significant milestone by reaching 100 properties worldwide just three years after its launch. The brand, part of IHG Hotels & Resorts’ Premium Collection, has hotels in 18 countries worldwide and has become the fastest-growing brand in its category. With 46 hotels already open and 55 more in the
Luxury hotel brand, voco Hotels, celebrated a significant milestone by reaching 100 properties worldwide just three years after its launch. The brand, part of IHG Hotels & Resorts’ Premium Collection, has hotels in 18 countries worldwide and has become the fastest-growing brand in its category.
With 46 hotels already open and 55 more in the pipeline, voco is a significant driver of IHG’s overall growth, with a design and operational framework that is attractive to hotel owners who want to be part of IHG’s distribution channels, relaunched app and transformed loyalty programme, IHG One Rewards. This platform, which boasts more than 115 million members, has helped hotel owners grow their businesses by providing access to a global market.
The voco brand empowers hotel owners to carry their unique vision for each property, strengthening its legacy and historical connections to the surrounding community. With its three hallmarks – ‘come on in’, ‘me time’, and ‘voco life’ – voco brings a distinctive charm to every stay, from swift check-ins and locally inspired welcome treats to big, comfy beds and vibrant bar and restaurant spaces.
In addition to its charming feel, voco hotels are built on sustainability and look after the planet with the same care as they look after their guests. The hotels have 100 percent recycled pillow and duvet fillings, refillable plant-based bathroom amenities, and support local sustainability initiatives.
Patrick Finn, Vice President, Development, South East Asia and Korea, IHG, said, “Globally, the voco brand has grown at a phenomenal pace over the last five years and across our region, it’s fantastic to see continued growth with the debut of voco hotels in Singapore and South Korea last year, a highly anticipated debut opening in Vietnam this year, and the recently-signed voco Bangkok Surawong in Thailand. As the global expansion of voco continues, we are excited to remain on track to grow to 200 voco hotels around the world within 10 years since launch.”
Last year, voco expanded into new markets, including Singapore with voco Orchard Singapore and South Korea with voco Seoul Gangnam. The brand was also recognised as the World’s Leading Premium Hotel Brand due to its top guest satisfaction scores at the World Travel Awards and showed no signs of slowing down.
The brand has continued to grow in key markets, with its eighth hotel in Greater China with voco Hefei Binhu, its sixth hotel in the US with voco Chicago Downtown, its fourth in Australasia with voco Brisbane City Centre, and its third in Dubai with voco Dubai The Palm.
Notable voco openings in 2023 include voco Ma Belle Danang, an IHG hotel in Vietnam, voco Osaka Central in Japan, voco Lythe Hill Hotel and Spa in Surrey, UK, and voco Paris Porte De Clichy in northern Paris. Additionally, voco Fiorello – La Guardia East is set to open in Flushing, NY, in the US this summer.
In conclusion, voco Hotels has reached an impressive milestone of 100 properties worldwide, with 46 hotels already open and 55 in the pipeline. The brand’s growth reflects the strength of IHG’s enterprise platform, which has helped hotel owners grow their businesses by providing access to a global market. With its unique design and operational framework, voco empowers hotel owners to carry through their unique vision for each property, ensuring its legacy and historical connections to the surrounding community remain strong.
Written by: Supaporn Pholrach (Joom)
===================================
