In a strategic move to escalate its influence across the Asia-Pacific region, Amora Hotels & Resorts has selected Sydney as its new regional headquarters. This pivotal decision underpins the company’s ambitious plan to double its portfolio, targeting a jump from six to 12 hotels within the next five years. Founded in 1997, Amora has been
In a strategic move to escalate its influence across the Asia-Pacific region, Amora Hotels & Resorts has selected Sydney as its new regional headquarters. This pivotal decision underpins the company’s ambitious plan to double its portfolio, targeting a jump from six to 12 hotels within the next five years.
Founded in 1997, Amora has been a formidable player in the hospitality industry, boasting a rich tapestry of luxury properties across the Asia-Pacific. Introducing its first-ever corporate office in Sydney marks a significant milestone in the company’s history, positioning it at the forefront of the rapidly evolving hotel landscape.
The Sydney hub will serve as the nerve centre for Amora’s growth strategy, focusing on brand development, operational excellence, and asset acquisition. This initiative is spearheaded by the visionary leadership of Earp Siriphatrawan, Amora’s owner and Director. In his recent statement, Siriphatrawan emphasized the company’s commitment to investing in people and innovation to capitalize on emerging opportunities in the hospitality sector.
Ravi Chandran, a seasoned expert who has spent over two decades at Banyan Tree, will join the executive team. There, he played a crucial role in transforming the firm from a regional contender to a globally recognized name. As an independent director on Amora’s board, Chandran’s expertise will be pivotal in steering the company’s strategic directives.
Tamer Habib, former Starwood executive and newly appointed Amora Group Vice President of Operations, will manage operational oversight at the new corporate office. His role will ensure the operational integrity and success of Amora’s existing and forthcoming properties.
Amora’s expansion comes when Australia’s tourism sector is experiencing unprecedented growth. Visitor expenditure is projected to reach AUD 223.3 billion by 2028, a 61% increase from pre-pandemic levels. The influx of tourists from key Asian markets, including Thailand, Vietnam, India, and the Philippines, is expected to fuel further demand for Amora’s unique blend of customer-centric luxury hospitality.
In addition to its strategic expansion, Amora has been active in development. Recent projects include an AUD 30 million renovation of the Amora Hotel Brisbane and a THB 500 million overhaul of the Amora Beach Resort Phuket. These enhancements are set to elevate the guest experience, aligning with the company’s ethos of luxury and comfort.
As Amora Hotels & Resorts forges ahead with its bold vision for the future, it continues strengthening its position as an independent luxury hotel space leader. For more details on Amora’s expansion plans and its portfolio of properties, visit www.amorahotels.com.
Written by: Supaporn Pholrach
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