Hilton has recently signed a franchise agreement with Siamese Asset PCL to expand its hospitality services in Thailand. The agreement involves the opening of Hilton Garden Inn Bangkok Ram Intra, a 224-room property expected to cater to business and leisure travellers’ needs. With the growing middle-class population in Asia, the upscale Hilton Garden Inn brand

Hilton has recently signed a franchise agreement with Siamese Asset PCL to expand its hospitality services in Thailand. The agreement involves the opening of Hilton Garden Inn Bangkok Ram Intra, a 224-room property expected to cater to business and leisure travellers’ needs. With the growing middle-class population in Asia, the upscale Hilton Garden Inn brand offers an attractive option for travellers seeking modern amenities and a leaner operating model.

The Hilton franchise model enables partners to benefit from Hilton’s global strength, reputation, scale, and performance engine, as well as the award-winning Hilton Honors loyalty program, which boasts nearly 150 million members. The new property is set to open in 2025. It will be part of a mixed-use development in the Ram-Intra – Khan Na Yao neighbourhood, home to several critical international schools and medical institutions. The location also offers easy access to Bangkok’s two international airports and popular tourist attractions such as the Siam Amazing Park and Kwan-Riam Floating Market.

“Hilton Garden Inn Bangkok Ram Intra represents our continued commitment to growing our presence in Thailand and delivering exceptional experiences to our guests,” said Guy Phillips, Senior Vice President, Development – Asia & Australasia, Hilton. “We are thrilled to partner with Siamese Asset, a leading developer in Thailand, and look forward to bringing our renowned hospitality to the Ram-Intra – Khan Na Yao neighborhood.”

The Hilton Garden Inn brand has successfully delivered high-quality and value-driven lodging options in various parts of the world. The brand’s focus on providing modern amenities and leaner operating models has resulted in the developing of more than 900 hotels in over 50 countries.

With the global pandemic still affecting the travel industry, Hilton’s franchise model has proven to be an attractive option for hotel owners and developers looking to tap into Hilton’s global strength and reputation. The model enables partners to benefit from Hilton’s expertise and resources while maintaining operational agility.

“We are excited to partner with Hilton and bring the Hilton Garden Inn brand to the Ram-Intra – Khan Na Yao neighborhood,” said Kajonsit Sangwanrungruang, Chief Executive Officer of Siamese Asset. “We believe this property will be an excellent addition to our mixed-use development, and we are confident that Hilton’s global strength and reputation will help drive its success.”

In conclusion, Hilton’s expansion in Thailand through its franchise model is a testament to the growing appeal of the Hilton Garden Inn brand in the region. The opening of Hilton Garden Inn Bangkok Ram Intra is set to offer a new option for travellers seeking high-quality, value-driven lodging options in the heart of Bangkok’s up-and-coming central business district.

Written by: Supaporn  Pholrach (Joom)

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